The personal injury industry has long faced challenges in case management, client satisfaction, and achieving optimal settlements. At RECORD, we have developed an innovative solution to address these issues and revolutionize how attorneys and clients interact.
In a recent video interview, our founder, Kenny Eliason, shared insights on how RECORD tackles these challenges head-on. In this blog post, we will delve into the three main aspects of RECORD that are transforming the personal injury landscape. Full interview at the bottom of this post.
Empowering Clients and Enhancing Attorney Efficiency
Traditionally, managing personal injury cases has been a time-consuming and resource-intensive process. Attorneys often struggle to balance their workload, leading to inefficiencies and reduced productivity. The current solution is to hire assistants to help manage the workload and do most of the client communication.
RECORD empowers clients to manage their cases through a user-friendly app, freeing up valuable time for attorneys. By allowing clients to handle tasks such as uploading injury photos, documenting prior injuries, and providing repair and rental information, attorneys can focus on more critical aspects of their cases. This streamlined approach to case management results in a more efficient and effective process for both clients and attorneys. (Timestamp: 36:40)
Improving Client Satisfaction through Better Communication
One of the most significant pain points in the personal injury industry is the lack of communication between clients and attorneys. Clients often feel disconnected from their cases, leading to dissatisfaction and frustration.
With RECORD, clients receive real-time updates and can access their case information anytime, anywhere. This increased transparency fosters a sense of trust and satisfaction, ultimately resulting in a better attorney-client relationship. Additionally, the app’s functionality extends beyond traditional business hours, allowing clients to work on their cases outside the typical 9-5 schedule. (Timestamp: 46:30).
Optimizing Settlements by Improving Case Quality
Achieving the best possible settlement is crucial for personal injury clients. However, this often proves challenging due to incomplete or inadequate case information.
RECORD addresses this issue by providing an intuitive platform for clients to provide critical case details, such as injury photos, prescription documentation, and accident video explanations. This wealth of information, combined with AI-driven analysis, helps attorneys develop a more robust case and maximize the potential settlement for their clients. (Timestamp: 40:50)
Embracing the Future of Personal Injury Client Management
RECORD is revolutionizing the personal injury industry by addressing its most pressing challenges. By empowering clients, improving communication, and optimizing settlements, we have created a comprehensive solution that benefits both attorneys and their clients. To learn more about how RECORD is transforming the personal injury landscape, watch Kenny Eliason’s video interview below.
Video Transcript
00:00 – Yeah, let’s go.
00:02 – So it’s cool already rolling.
00:03 – Anyways, okay so you probably weren’t no, no, no, I don’t
00:07 – think like what I do mine, I don’t we’re
00:08 – not going to
00:09 – like welcome to the podcast yesterday we hear from Kenny, I was
00:13 – wonder how they
00:13 – start, you know?
00:14 – Like you watch whatever podcast and that’s
00:16 – awesome.
00:16 – They’re started, like, did you not talk at all before you
00:18 – sat down or were you talking in then?
00:20 – Somebody just decided at some point, just want some of them, they
00:23 – just record as soon as they sit down and
00:24 – then like, they’ll start talking like wait, well, we already started
00:27 – like, well, yeah, we’ve been wrong.
00:30 – We all that will cut it out, and
00:33 – then there’s a podcast, I listened to
00:36 – call the 9 club and
00:37 – about skateboarding, and they just start the same with everything was like,
00:40 – well inch from the guy just goes, well, welcome back the nightclub.
00:46 – Umm, today we have a special, special special guest is the same
00:50 – thing as well.
00:52 – Here we have three different shows and they
00:53 – say well differently but you chose well, well, we’re back.
01:01 – Yeah, I don’t really know how to
01:02 – start so we’ll just start talking, I’m here.
01:05 – I’m ready.
01:07 – We go way back.
01:08 – Yeah, we’ve known each other for long.
01:10 – I was thinking about driving over here.
01:11 – It’s been like 14 years.
01:13 – Maybe 2000 2010.
01:16 – I think was probably late early 2011, I think I’ve known
01:21 – you.
01:22 – Almost since its start of canonical media, right?
01:26 – I think I can add a category is right before I
01:29 – think you started chemical right before we
01:30 – started the other one.
01:31 – And I think technically, I think it wasn’t even called canonical
01:35 – when we met.
01:38 – I know wasn’t kind of media chemical media was like right
01:41 – before.
01:41 – Yes, that’s right.
01:42 – Yes, that’s right.
01:43 – You called it something else Canticle was it just came out.
01:45 – Skeptical Studios that smells like weddings and stuff
01:47 – like that.
01:47 – And so I was thinking about, I was like, I think you
01:52 – are probably like the longest saying person.
01:54 – I know from like, Doing my company.
01:57 – Yeah, you know, back in the early days it’s great, you’re
02:01 – so young.
02:02 – What made you want to
02:04 – get into Marketing in the first place, and
02:06 – start your marketing company?
02:07 – Because that’s what you did.
02:08 – That was your first company ever, right?
02:10 – Was, what was the marketing or
02:11 – has really my first company?
02:13 – Yeah.
02:15 – What made me want to
02:15 – do that?
02:16 – Well, I had just failed out of law school and I
02:18 – moved back to Las Vegas and I was always a my dad
02:24 – was always in a marketing and so We
02:26 – would drive around thinking about marketing stuff all the time.
02:28 – Why is somebody putting that on a billboard?
02:30 – Why is that store doing that?
02:31 – So, when I came back from law school and I
02:34 – wasn’t going to be doing law anymore, I love marketing and
02:38 – I
02:38 – love technology, so it was kind of a perfect match.
02:42 – Also I had a good friend, Chad Ramos who is a mutual
02:45 – friend of ours, who already had a marketing agency that I had
02:48 – used on my dad’s companies.
02:50 – My dad on Flipping Out trampoline park and we
02:52 – had hired Chad’s company to
02:53 – work with them and I really liked what they were doing.
02:56 – So when I came back, I hit up Chad, everything worked out
02:59 – to where we
02:59 – were able to come together and
03:00 – create my own brand.
03:02 – And yeah, that was.
03:04 – That’s kind of the Genesis of it.
03:06 – Yeah.
03:06 – And that’s why we called you to
03:07 – come make videos for you.
03:08 – That’s how we met because before you it was called engaged
03:11 – media.
03:11 – Yes.
03:12 – Exactly.
03:12 – That’s right.
03:13 – And you did work with them.
03:13 – Yeah.
03:13 – And I met Brad there.
03:15 – That’s right.
03:16 – And then you came in the picture.
03:18 – Oh my God, great, some new guy.
03:20 – What am I getting then?
03:21 – Chad disappeared.
03:22 – I was like, oh, great guy.
03:23 – I knew is gone.
03:24 – Then we stayed in contact.
03:26 – Tact and we did I mean I don’t even know how
03:27 – many projects we did together all the way up until you.
03:32 – But like, what do you think?
03:34 – Like, because you built it.
03:35 – I mean, you guys had employees.
03:38 – Like you guys are like legitimate.
03:40 – Yeah, company, you know, like it just like me.
03:43 – And so what do you think along that journey of building?
03:48 – It was some like maybe the hardest parts of building a marketing
03:51 – company?
03:51 – What was the hardest part of, you know, for me?
03:56 – The hardest part that I get stuck with building canonical media is
04:02 – it revolves so much around my brain, right?
04:04 – And I feel like marketing is probably similar.
04:05 – So, for me, I’d be scared because you
04:09 – were building websites.
04:10 – You’re doing social media marketing.
04:12 – For me, it’s like, how
04:13 – do I you get past that fear of like, It has to
04:17 – be the way I do it and my brain.
04:20 – How are you able to
04:20 – get past that?
04:21 – How are you able to
04:21 – grow the company Beyond yourself?
04:24 – It’s interesting.
04:24 – Now that I’m not in that company anymore, because now I
04:27 – have hindsight to kind of analyze it from if out if you’d
04:29 – asked me that a couple years ago when I
04:31 – was still building the company, 100%, it’s it’s all about
04:36 – the people you’re working with and it’s
04:37 – really hard.
04:38 – No offense to you guys.
04:39 – That may be in the room with us right now but it’s
04:40 – really hard to find people that have the same drive and
04:43 – energy
04:43 – and desire as the As the founder the owner like that’s
04:47 – just reality.
04:48 – And so when we would find good people, usually those people are
04:53 – in high demand and they
04:54 – ended up leaving or because we just couldn’t afford them because
04:56 – we’re
04:56 – an agency.
04:57 – So keep finding the right people and
04:59 – then keeping the right.
05:00 – On the team, probably one of the hardest things of running an
05:03 – agency because
05:05 – like you said, the conveyance of my goals and
05:08 – desires was really hard.
05:10 – That being said, though, it’s also one of the weaknesses in
05:12 – my mind of an agency is it’s really hard to
05:15 – scale because you can’t scale yourself.
05:17 – Like, you know, there’s only so many hours in a day
05:19 – and no matter how
05:19 – great an employee is there, not you.
05:21 – They’re never going to
05:22 – have that same desire.
05:23 – And so it’s just a really hard.
05:26 – It’s really hard to
05:27 – build a service-based industry, like or
05:30 – come.
05:30 – Any like a marketing agency because
05:32 – of your physical limitations can’t do it.
05:33 – You can’t can’t be everywhere.
05:35 – All the time.
05:36 – Doing everything you want to
05:36 – be doing.
05:38 – How are you able to
05:39 – get past our?
05:40 – How did you ever figure out a process?
05:42 – That was like, this is how we
05:44 – hire to find those people that are going to
05:46 – be good fits and say because I mean, you guys had people
05:49 – that stayed with you guys for a long time.
05:51 – Yeah, I worked with, I mean, obviously, there’s always, yeah, flow
05:54 – of people leaving because they
05:55 – want to do something else, but like you guys seem like, you
05:58 – say, pretty consistent, I’m a big culture fan and that
06:02 – was probably, the reason we had people stay as long as they
06:04 – did.
06:04 – I mean, there’s probably a lot of people out there that
06:06 – didn’t stay as long, because they
06:07 – didn’t like the culture.
06:08 – But I’m a silly random guy that likes to
06:13 – do weird things and so we tried to find worse.
06:16 – Yeah.
06:17 – Oh man.
06:17 – That’s a whole story week.
06:18 – Though the culture that we tried to
06:22 – create rules to keep people there and that’s kind of, I
06:24 – mean that was our It’s probably our biggest detractor was we
06:28 – had a lot of fun.
06:28 – People want to come work with us because we
06:29 – were having a good time.
06:31 – Pay is always hard, you know.
06:32 – It’s hard to pay people what you want to
06:33 – pay them in an agency life.
06:34 – You have to only have so much to
06:37 – pay people with an agency.
06:38 – But yeah, culture was a big part.
06:41 – What we did to keep people around well and I
06:43 – think that’s true.
06:45 – Like I was, I was saw it, right?
06:46 – I mean, we had that moment in time where we were downtown
06:49 – and I
06:49 – was like, sharing office space and
06:51 – like they’re like those early days, right?
06:53 – And we play like, SlamBall amble.
06:55 – And all that stuff and like being around.
06:57 – You guys, was always like, really fun.
06:59 – Like, I don’t know how we
07:00 – made any money in those first few years, we played more SlamBall
07:02 – than we did anything else.
07:04 – Yeah some balls A variation on the ping pong but I
07:08 – think we invented it but it
07:09 – was a lot of fun.
07:09 – Yeah.
07:10 – And so and then also like you know when you guys owned
07:15 – work in progress as well music those videos and the
07:18 – whole Nerf war and we’re trying to shoot a video and
07:20 – then you were there.
07:21 – Oh yeah.
07:22 – That’s right.
07:22 – You feel that one?
07:23 – Oh my gosh.
07:25 – So bad, you guys always were really good at creating that environment.
07:29 – And so, you know, one thing I’ve always found impressive about
07:32 – you is one what you’ve built, but
07:34 – then you you continue to
07:37 – build, right?
07:38 – You looking for other options.
07:39 – Like, I know that you guys were leveraging, your marketing company to
07:42 – potentially being some other stuff too.
07:44 – But you guys, also then did work in progress and I
07:48 – mean, I know that’s a whole nother Beast is all great.
07:52 – Yeah, we did a lot of different.
07:54 – We used our marketing agency, To do a lot of different businesses
07:58 – like I had a window cleaning company at one point that was
08:00 – part of the marketing agency.
08:01 – We had a tiny home company that we were building as part
08:05 – of the agency.
08:06 – We had, there’s more.
08:08 – I can see, we D company, Investment Company Financial investing company.
08:13 – I mean, we had all these companies that we used that we
08:15 – were part owners and because
08:16 – of the marketing agency, but
08:18 – really, I think more than anything, what you
08:21 – were kind of pointing at is the Difference Maker for me especially
08:25 – in it.
08:25 – It’s still carries on into what I’m
08:27 – doing today is the people component.
08:28 – Like I love people, I have always been a huge fan of,
08:33 – you know, helping people do better and
08:34 – helping people be better and the focus
08:37 – on the people, whether it’s our employees or our customers, you
08:40 – know, end of the day, even though we
08:41 – were a B2B business to business company, you
08:43 – know, there’s people inside of those businesses.
08:45 – And if we could talk to the people,
08:47 – then we could use the do a lot of good things.
08:49 – So across the board, even today, my biggest driver has been focusing
08:54 – on people.
08:55 – What’s been your favorite thing about building a company managing my
09:02 – own time.
09:03 – I can’t even imagine having a 9 to
09:05 – 5 job anymore because it’s been over a decade and I
09:09 – work when I want.
09:10 – And I work when I don’t want, I don’t work
09:12 – when I don’t want to and I
09:14 – can’t even imagine any other way.
09:15 – So that’s definitely perk number one.
09:17 – Now, that being said, it does not sound as glorious as it
09:19 – might seem not even close.
09:22 – It sounds all great.
09:23 – But I work for E h plus every
09:26 – single week.
09:27 – It’s just on different time, schedules, that might outside the 925,
09:31 – which makes it nice and I
09:32 – can go to that kid thing in the morning, the award ceremony,
09:35 – and
09:35 – still make up the time later in the day.
09:37 – So by far, that’s my.
09:39 – But my favorite thing though, is time management, you know, do what
09:41 – I want to
09:41 – wear and I think that’s something that’s funny that we
09:44 – own a company, right?
09:45 – Everyone’s like, oh, you gonna
09:46 – do whatever you want whenever you want.
09:48 – You just have this amazing life is like, First off my life
09:51 – is never ending stress especially when he
09:53 – was like the marketing agency, right?
09:55 – Because yeah so you know you have clients on retainers but
09:59 – also it’s also So, like, for me, for example, everything’s project.
10:03 – We don’t do any retainers anyone.
10:05 – So, I’ve never really found a way to
10:06 – make that work for, like, where I feel good that we’re
10:10 – not taking advantage of people, you know, with what I do.
10:14 – And you know, it’s like, no, like yeah, I get to
10:17 – work whenever I want to degree,
10:20 – but then there’s also like, I have to make the clients
10:22 – go and I
10:23 – do work way more than what I would on a 9 to
10:26 – 5, most likely in way harder and it’s
10:28 – more stressful in this market are behind.
10:30 – At all.
10:31 – And yeah, it’s a lot in my fun thing to
10:35 – tell people is like, especially in an agency life and I
10:38 – can’t, what you’re doing is kind of an agency as
10:40 – well.
10:40 – When you have clients, you may not have a boss, but your
10:43 – clients
10:44 – are your boss, and they dictate when and where you work.
10:46 – And sometimes in an agency life, they call you at 9 p.m.
10:49 – on a Friday.
10:50 – And you have no choice because the websites
10:51 – down or, you know, some marketing went up that shouldn’t have
10:54 – or something.
10:55 – You know, there’s always something at some random time and you’re
10:57 – the one they call and you
10:58 – got to help.
11:00 – In reverse a nine-to-five, you clock out of 5, you don’t
11:02 – have to worry about stuff, you know, your, you know, your Works
11:04 – contained to a
11:05 – finite period of time so it’s
11:06 – got its ups and downs.
11:07 – I happen to like the idea of working whenever I need to
11:11 – and
11:11 – then having the occasional time where I have to dedicate a little
11:13 – extra.
11:14 – So what do you think, right?
11:16 – Because I mean you’ve built a company.
11:19 – You’ve exited a company, right?
11:23 – Yeah and so exited.
11:27 – But what do you think is for Anyone out there watching, which
11:32 – would probably have nobody ever but my mom.
11:34 – Yeah, she’s exit is, that’s true?
11:39 – She doesn’t care.
11:40 – She but for me, when I go watch this and, you
11:44 – know, powered up to go, build something, what kind of advice could
11:47 – you give someone like, you know, maybe they want to
11:50 – start a marketing company or
11:51 – just company in general, like, what advice do you have going out
11:55 – there and
11:55 – getting it done?
11:56 – Hmm, back to the Obvious point of focus on people, like you
12:02 – got to
12:02 – be able to talk to people.
12:04 – They have to trust.
12:04 – You think that was one of our strengths compared to
12:07 – other agencies out there back in the day was when people got
12:10 – with us, they could feel that we were trustworthy and
12:13 – honest.
12:14 – And if we had bad news, we tell him bad news.
12:16 – If we had good news, we told good news.
12:17 – You know, we weren’t afraid to say, sorry that’s not
12:19 – actually a good idea.
12:20 – You don’t want to
12:21 – actually do pay per click or whatever.
12:22 – It was at that time you might want to
12:24 – do this instead and people respected that they felt like we were
12:26 – actually honest with them and
12:27 – not just selling them a lot of goods, you know, they I
12:29 – really felt the sincerity there.
12:31 – So people man, if you can your network, there’s probably some
12:37 – what’s-his-name saying about, you know, how
12:39 – important your network is, you know, being good to people.
12:43 – I’m a big Karma based fan too.
12:45 – I do a lot of stuff for free, especially with, with the
12:48 – agency.
12:49 – Actually, to that point we were and meetups
12:51 – for seven years or eight years.
12:53 – Once a month, I bought pizza on my own dime, 20 people
12:56 – would come out and I
12:57 – taught them everything there was to
12:58 – know about sir. Each engine optimization everything.
13:01 – I was an open book.
13:02 – Ask me any questions?
13:03 – I would tell them.
13:04 – And, you know, on the surface people might be like, why would
13:06 – you do that?
13:06 – Of course.
13:07 – Now you’re teaching.
13:08 – I mean, I had competitors.
13:09 – Come like people who ran other agencies would come and
13:11 – sit in on the lesson and we
13:12 – talk and have a good time and they
13:13 – go home.
13:14 – And they get clients to do the stuff that I just taught
13:16 – him, how to
13:17 – do, how does that work?
13:18 – And my big point is, if your job is so easy that
13:23 – anyone can pick it up and
13:24 – learn it, then you’re probably not doing something right, you know?
13:26 – Like, I can teach people all day long.
13:28 – And at the end of the day, I’m the expert.
13:29 – Pert that they’re going to
13:30 – remember taught him how to do it and when it comes time,
13:32 – where they can’t do it themselves on the guy that they’re
13:33 – going to
13:34 – call.
13:34 – So there’s a big Karma component to it
13:36 – all to trust.
13:37 – So have a great Network, teach them, and
13:39 – love them, and help them do everything that they needed to
13:41 – do.
13:41 – So to do to succeed whether or not you’re paid for
13:43 – it or
13:44 – not and then watch the magic happen.
13:46 – It’ll start working.
13:46 – People will start, you know, knowing your name and it
13:48 – takes time.
13:49 – I mean we weren’t we weren’t overnight successes.
13:51 – We took a long time to
13:53 – make it finally start working but
13:54 – dedicated to it and made it happen.
13:57 – And I think that’s one of the things that people like
13:59 – Tend to
14:00 – forget about, right?
14:00 – This is a process.
14:02 – This is a journey.
14:03 – Hey guy, do you see the TIC talkers and it’s
14:05 – like you just do these things and you’ll
14:07 – be a famous and Rich
14:08 – and no no no it ain’t like that.
14:09 – It takes time.
14:10 – Like I’ve been doing my own thing for like 14 years
14:14 – or
14:14 – 15 years or something like that.
14:15 – You know it’s crazy and I
14:17 – have people that look at him like oh like all you do
14:19 – is just start companies and
14:21 – also they started making – like dude you don’t know how much
14:24 – how
14:24 – many five hundred dollar websites I ’ve made you know like yeah
14:28 – videos where I’m
14:28 – like I’ll pay A you to
14:30 – let me be exactly, like, I’m trying to
14:32 – work, you know.
14:33 – Alright, $20, yeah, do it to
14:35 – get to where I am today?
14:38 – Yep.
14:38 – You know, or even like building, like a podcast studio, right?
14:41 – Like a lot of people like, oh, we just put it up,
14:43 – like overnight.
14:44 – Like, well, first off, this took me like 15 years of filming.
14:46 – Yeah, right.
14:47 – You did and Underside to do this and understanding the marketing and
14:50 – having clients that I know need this, like, that’s why I
14:53 – built this is because I
14:54 – have so many clients that like, this is so valuable for them
14:58 – and
14:58 – so much more affordable to
14:59 – come here versus Sending my company counter.
15:02 – Yes.
15:03 – Setting up a whole day until setting this up in their office
15:05 – is way more expensive than just come in here and
15:08 – sit down and fill.
15:09 – Yeah.
15:09 – And I don’t even feel good, like offering that right?
15:11 – Because I’m like, do this isn’t like don’t write,
15:13 – write, write, write.
15:14 – This is why we built this, you know, and you
15:15 – have people that see it.
15:16 – Like I had a friend recently tell me that they’re hanging
15:20 – out with some friends and they
15:21 – all started their own companies and they
15:22 – were complaining that I make way that I make way more than
15:25 – them.
15:26 – Very cool traveling.
15:27 – You know, it does take pictures and
15:29 – help things and You know I ’m a lawyer and I’m
15:32 – this and you know, I don’t even make close to
15:35 – what he makes them.
15:35 – Like you started a year ago?
15:38 – Yeah.
15:38 – Right.
15:39 – I started 10 years ago at that time.
15:41 – Yeah.
15:41 – Like there’s a he’s wasn’t an overnight thing.
15:44 – And so, you know, you built your marketing company and
15:48 – then, you know, I mean I was a little bit surprised.
15:50 – When I found out you were leaving the marketing company but
15:53 – not so surprised.
15:54 – When I found out was going back to the
15:55 – legal field and who you’re teaming up with then it made
15:58 – a little bit more sense to me,
15:59 – but like, what are you Now, and
16:03 – what kind of LED you to
16:03 – going down the path of creating record record covid, like, everybody else.
16:10 – Like so we rewind to covid time.
16:13 – So we had our co-working space before
16:14 – covid, we had our co-working space which I loved, I was an
16:18 – early member at work in progress.
16:20 – We ended up purchasing at work in progress in 2017.
16:23 – Ran it all the way up through covid.
16:24 – Love that place.
16:27 – Deep deep love for work in progress and So, things
16:31 – were going great.
16:31 – We had our marketing team, they’re like 15 employees.
16:34 – Tons of clients, tons of work.
16:36 – We’re top of the world, right?
16:38 – March 20, 20 happens.
16:39 – And everything goes crap.
16:41 – It was an interesting time for the marketing agency that may be
16:44 – for you to,
16:46 – with all the covid money that was put into businesses even though
16:49 – we
16:49 – let everybody go pretty soon after that.
16:51 – But I mean, definitely clients stop paying, and
16:54 – maybe three or months looked through three or
16:55 – so months later because of the business dollars from the government, all
16:58 – the sudden, all these businesses had, a ton of extra cash, And
17:01 – a ton of free time on their hands and they
17:03 – need to customers.
17:04 – So where do you go when you need customers and you
17:06 – have money and you have time on your and
17:07 – marketing?
17:08 – And so all the sudden pretty quick after we saw this big
17:10 – uptick in and
17:12 – work all the sudden people want a new website because they
17:13 – hadn’t done it in 15 years and they
17:15 – had money and time, let’s build a website.
17:17 – Now, we have done a marketing plan.
17:18 – Let’s do all this stuff.
17:19 – So, different than the first time around with work Journey on brand,
17:23 – though, where we
17:23 – were very focused on building the company.
17:26 – We wanted to take as little as we could and
17:28 – build the team and grow it to this.
17:31 – Great thing.
17:31 – We said you know let’s pay us first this time.
17:34 – Like so we kept our team small, we took most of the
17:37 – revenue.
17:37 – We did a lot more work than we were doing before.
17:39 – A lot of times.
17:40 – What’s funny though is we were working our butts off before
17:42 – but it
17:42 – was really on managing the team exact and now we
17:46 – shifted, instead of hiring team.
17:47 – We just said we’ll just do more of the work, we
17:49 – can actually do the work, let’s do the work.
17:50 – So we only brought on a few people and
17:53 – then so there were like three of us.
17:56 – Me and my business partner at the time and we
17:58 – were getting a ton of work done and
18:00 – make it a ton of money was great.
18:02 – But the problem was and like, summer of 20 21, I was
18:06 – finding myself most days at work.
18:08 – We had, we had left our work in progress location downtown, which
18:11 – was where my heart was, and
18:12 – had to move because of stupid landlord situation, which whole frustrating thing
18:17 – and we
18:17 – were up in a new place.
18:18 – My business partner was gone on trips a lot, and I
18:20 – found myself in my office by myself, with three remote workers bored
18:25 – out of my mind.
18:26 – And I’m sitting there thinking, you know what, back to my
18:28 – previous points, I love people write like I’m missing that element
18:32 – of my job.
18:32 – Now, could I do this?
18:34 – I thought multiple times, could I do this rest of my career?
18:36 – Yes, I was making plenty of money.
18:38 – I could have done that forever.
18:40 – What did I want to
18:41 – say?
18:42 – I really want to do, this isn’t fun to me.
18:43 – I want to be around people, I want to
18:45 – help.
18:45 – I want to do things that are more involved than Zoom calling
18:48 – and
18:48 – doing that kind of stuff.
18:49 – So, Fall of 2021.
18:55 – I started just kind of just just on the surface looking into
18:59 – doing a start-up.
18:59 – I had always wanted to
19:00 – actually when I started me on brand, I want to Chad
19:03 – and I said, Chad, here’s what we got to
19:04 – do.
19:04 – I mean, this is conversation, one, when I came back from law
19:07 – school, when I sat down with Chad at Casa Don Juan’s and
19:10 – downtown Las Vegas.
19:11 – I said, bro, let’s build a company.
19:13 – Let’s build a team of really awesome people.
19:16 – And then once we get to a point
19:17 – where we can use that team to
19:19 – build our own stuff, we’ll stop doing client.
19:21 – And we’ll start building our own stuff.
19:23 – That was my plan from day one with the whole marketing agency,
19:26 – it never happened.
19:27 – So I really wanted to get back into the air into a
19:29 – software startup.
19:30 – I really wanted to do it.
19:31 – So I started just kind of just looking like very light looking.
19:34 – I was doing our neon red stuff, full-time, and I
19:36 – would like maybe attend a zoom call or something.
19:39 – With somebody that was stuck.
19:39 – Doing startups and just kind of get my feelers out there.
19:42 – Well while I’m kind of doing this, I’m not really
19:45 – entertaining the idea.
19:46 – I’m not really trying to
19:47 – leave me on brand or
19:47 – do anything like that.
19:49 – In late in 2021 I get a phone call or a text
19:52 – message
19:52 – from my old boss teeny.
19:53 – Teeny Dean text me every once in awhile over the past 12
19:58 – years, we worked together a long time ago.
20:00 – I was like, hey you ready to
20:01 – come back and work for me yet?
20:02 – Like nah, man, I got me on Brad.
20:04 – I’m good this time.
20:05 – He texts me and it was a different text.
20:06 – He said, hey, we’ve been working on software in our Law
20:09 – Firm.
20:09 – We want to take the market.
20:10 – Can you come help us?
20:11 – Like I’m listening.
20:14 – So we went met a couple times and
20:16 – one thing after one thing led to another
20:18 – ended up figuring out that we want to
20:20 – build some software and had the big decision to
20:23 – leave me on brand, which was one of the hardest things ever.
20:25 – I mean, I built that company like I was there on day
20:27 – one.
20:28 – Lots of clients, lots of Revenue had to walk away from a
20:30 – lot of good people.
20:32 – That was the hardest part and
20:34 – left it in my partner’s hand and I
20:36 – mean it’s still in existence, he still running it and I
20:38 – think John work with him.
20:39 – He’s doing good things.
20:40 – You got great clients and
20:41 – so the company lives on but I
20:42 – left and partnered with Dean dinghy and a couple
20:45 – other guys to start record or record if you would like to
20:50 – call it that.
20:51 – But yeah, we started record that.
20:52 – So that’s kind of the process that gets us directed.
20:54 – Yeah, and so tell me about record.
20:57 – Yeah, I always want to
20:59 – save record, I don’t care.
21:00 – Bye.
21:00 – But the nice part about it is you’re thinking about my
21:02 – name.
21:03 – It’s hard to remember, I don’t care.
21:04 – You can call it whatever you want.
21:06 – Yeah record record, we’re recording your record.
21:08 – Yeah, exactly the records.
21:10 – Yeah.
21:10 – And so tell me about that, right?
21:12 – Like I mean we came and
21:14 – got lunch and we talked about it and I
21:16 – mean, I love where you guys are at right now with it
21:19 – and what you’re
21:20 – accomplishing.
21:21 – I know.
21:21 – It’s, I know it’s different.
21:22 – You guys pivoted a couple times.
21:24 – Yeah.
21:24 – Right.
21:24 – And I saw your LinkedIn post talking about those pivoting point but
21:29 – where it’s at now I mean, like, you were talking and
21:32 – I
21:32 – was like, man, I wish I had a ton of money like
21:33 – that you would take my money.
21:34 – Yeah.
21:35 – Because it’s pretty cool though.
21:37 – But so what is record?
21:39 – So we, I mean so we did this huge process like mentioned,
21:43 – pivoted, a bunch of times and
21:44 – throughout the process I was interviewing personal Attorneys.
21:47 – I was trying to just figure out what they needed help with
21:48 – like we have an idea, it didn’t work out at the
21:50 – beginning.
21:51 – So that’s when we started pivoting and I
21:52 – went through six ideas, and I
21:54 – was kind at the end of my robot is like being with
21:56 – a freak.
21:56 – Are we going to do?
21:57 – Nobody wants any of these ideas were coming up with.
21:59 – And so I’m interviewing one of my buddies and he
22:02 – mentions.
22:03 – Let me tell you about my favorite clients as well.
22:05 – Tell me about your favorite client, you know, kind of had a
22:07 – questions at this point.
22:08 – I’ll go through this client.
22:10 – He was so good.
22:11 – He would always texts me before.
22:12 – And after appointments, and it was great because he didn’t want
22:15 – me to
22:15 – reply, he would just keep Updated of what was going on and
22:17 – then at the end of the case, he showed up with a
22:19 – spreadsheet every appointment at he’d ever been to the work, they
22:21 – did the date-time, you know, which doctor all of it, just had
22:25 – to be the stretching.
22:25 – It is so easy to
22:27 – just put the Divan together and
22:28 – sent off the letter.
22:29 – I was like, okay, and
22:31 – in my mind, I’m thinking I can do that really easy
22:34 – with technology and
22:36 – then he’s, and then for whatever reason, I thought.
22:37 – Well, tell me about your least favorite client and
22:40 – personal injury attorneys out.
22:41 – There will probably have the same reaction.
22:43 – He’s like, oh, I got a lot of those and it
22:47 – was nothing against the people that he worked with, but it’s
22:49 – just hard to.
22:51 – It’s hard to be a personal injury, client, like personal injury
22:54 – attorneys are doing the same thing day in and day
22:56 – out, which is hard to.
22:57 – But as a personal injury client, most people, not everybody.
23:01 – But most people, if they’re in a car accident, it’s
23:04 – usually their first car accident and they
23:06 – have no idea what to
23:07 – do on the case.
23:08 – So it creates this weird contention.
23:11 – But not really contention, this word issue inside a personal injury that
23:14 – It has to be solved, but it
23:16 – doesn’t have a real good medium right now.
23:17 – Most law firms are super overstaffed on people.
23:19 – It’s also one of the hardest things for a law firm
23:22 – do is find good.
23:22 – People, just like everywhere, right?
23:24 – So you have a hard time hiring the right people.
23:26 – You end up often either understaffed and
23:29 – not able to support enough people or your overstaffed and people are
23:32 – just kind of total in the thumbs.
23:33 – So so to the point of being people-oriented.
23:36 – So I started thinking, okay, how can we help these people in
23:38 – these car accident cases, be better clients like they do, they want
23:43 – to
23:43 – be better clients, does everybody?
23:44 – Be better and I started asking clients I was able to
23:47 – actually access some of my friends clients that they had and they
23:50 – have the same the same disconnect with their personal injury.
23:53 – Attorney they wanted to help, they didn’t know what questions to
23:58 – ask.
23:58 – So it often left them in the dark and they
24:01 – were actually kind of afraid to
24:02 – talk to their attorneys.
24:03 – It’s just reality.
24:04 – Like, we don’t know if attorneys are nice, you know, we
24:09 – watch TV and they’re
24:10 – also see tough.
24:11 – A lot of people get scared of attorneys because I
24:13 – also wonder like am I getting it?
24:14 – Bill, I think every single second I even say hi to them
24:17 – and so they don’t want to
24:18 – ask dumb questions and then get like a 250 dollar bill for
24:20 – that dumb question.
24:22 – That is something they could have Googled, or so, I
24:24 – exactly are very rigid with personal injury.
24:26 – It’s actually nice.
24:27 – There’s no billing, but people
24:29 – don’t understand that.
24:30 – He’s a don’t understand that.
24:31 – They think, what if we charge me more.
24:32 – So, so we got that problem there and
24:34 – then on the opposite side, the poor attorneys like they’re sitting
24:36 – there answering the same dumb questions over and
24:39 – over and over and it sucks.
24:42 – It’s not fun for them to
24:43 – do that, you know, like rule.
24:44 – What who’s going to
24:45 – pay for my medical bills?
24:46 – Like, okay, I’ve said this a thousand times.
24:47 – Let me say 2001, you know, like it’s hard.
24:50 – And so we started kind of putting these two problems together is,
24:53 – like, what can we put in between this that might solve the
24:55 – problem for both parties and we
24:57 – came up with record.
24:57 – So it’s an app that the client actually installs on their
25:00 – phone.
25:01 – When installed on the phone what it does is it helps them
25:03 – do two things.
25:04 – It helps them Vlog their own case information, so helps them track,
25:07 – all their medical appointments and wage loss
25:09 – and property damage and pain scores and attorney updates.
25:13 – All the stuff that’s built into the app for them to
25:14 – track
25:15 – but it also does a really good job of educating them on
25:17 – why they’re
25:17 – doing the things they’re doing.
25:18 – I’m a big white guy.
25:19 – People who know me total Pita like they had just nobody nobody
25:24 – likes me.
25:25 – When I ask my question because I
25:26 – want to know why I’m doing the things I’m doing.
25:28 – And clients are no different like They want to
25:30 – know, like, why am I going to
25:31 – get this MRI?
25:32 – Why am I going to the Cairo
25:34 – again?
25:34 – Why do I have to go four times a week at the
25:36 – beginning?
25:36 – Like I don’t have time for this.
25:38 – So we’re filling in that, education Gap, where identity could answer
25:41 – all of those questions?
25:41 – They have the answers, but to
25:43 – do it at scale, it is a huge time commitment.
25:46 – Yeah.
25:46 – So we’re building the right of the app, so they
25:48 – schedule a chiropractor.
25:49 – Point was a, here’s why you’re
25:50 – going to the chiropractor.
25:51 – And we give them some education on her.
25:53 – MRI get scheduled.
25:53 – Here’s how the MRI works and
25:55 – why that’s important your game.
25:56 – Hey, have you missed any work?
25:57 – Here’s why that’s important to track your
25:59 – work missed and all the Up.
26:00 – So we’re educating clients.
26:01 – So they become more important which result in a better quality Case.
26:05 – So more information means you can have make better analysis on the,
26:08 – on the facts of it accident, and
26:10 – then usually a better settlement because you
26:13 – have a better argument to
26:14 – be made and you have a happier client because the
26:16 – client feels like they helped the whole way through.
26:18 – It’s a really nice symbiotic relationship with all of it, where
26:22 – it actually helps the whole entire relationship, you better.
26:24 – Yeah.
26:25 – Now I think it’s amazing.
26:27 – Like I said, when we got when we met up for lunch,
26:29 – you know, downtown And yeah, you’re telling about him, like, man.
26:32 – This is so genius because because it’s
26:34 – true, right?
26:34 – I mean I’ve worked with a few lawyers.
26:36 – My dad’s a lawyer, you know, we’ve just recently switched over
26:39 – to Pi
26:41 – and it’s that thing, right?
26:42 – You know, we did the videos for Tes or it’s
26:44 – like is a video telling you go to your doctor’s.
26:47 – Yes.
26:48 – Because if you don’t go your case could have been worth
26:50 – a million.
26:51 – But now it’s worth sixty thousand and that’s
26:53 – because of you not going, right?
26:56 – And so this and most of the time, the client didn’t
26:57 – know that they should have gone and that it
26:59 – could have that detriment Of and they’ve
27:01 – been told but they forgot where the forget.
27:02 – Yeah.
27:03 – And they’re not going to
27:03 – remember everything that the here and there
27:04 – are also there’s anxiety because you’re
27:07 – doing lawyers your, you have the medical things that nobody wants
27:10 – to
27:10 – rent a car accident.
27:11 – Nobody wants to do this stuff.
27:12 – Act, never choose to do it.
27:14 – So and so going on like, you know, building this.
27:17 – What do you think’s been?
27:18 – One of the hardest parts, right?
27:20 – I know nothing about software.
27:22 – I imagine just coding.
27:23 – It’s incredibly confusing and
27:25 – hard for someone like me.
27:26 – Yeah, I go there.
27:27 – I’m just like, well maybe not with chat.
27:30 – GPS is they just had to be T it.
27:31 – Now anybody can build with Chad, you beauty but
27:33 – like what do you think building this, right?
27:35 – And I know you guys are launching in like a couple months
27:38 – or
27:39 – two weeks May 3rd, is launch day.
27:41 – So and so what’s been the hardest part?
27:43 – Building this and getting it ready.
27:46 – Definitely, I spent nine months interviewing attorneys to
27:50 – really two things, learn about the industry, which already know a lot
27:53 – about.
27:53 – I spent 10 years in personal injury.
27:55 – Pretty much running you of Law Firm.
27:56 – You know, I knew I know it pretty well.
27:58 – I didn’t know what inside of the frame.
27:59 – So I spent nine months Interviewing which those interviews were long and
28:02 – hard.
28:02 – I mean it was hard to get them and
28:04 – then it was hard to have them and
28:05 – then it was hard to follow up on them.
28:06 – I mean it was hard pivoting, all those times like coming up
28:09 – with new ideas, definitely, the hardest.
28:11 – Once we figured out the idea, the problem we were going to
28:14 – solve
28:14 – and that people actually wanted the solution things got surprisingly easier except
28:20 – it’s people problem.
28:21 – Again, find the right people to
28:22 – do the right things.
28:23 – I had to let go.
28:23 – My CTO two months in, which was terrible for all the reasons.
28:28 – Anyone can imagine.
28:29 – On top of the fact that he was a really good friend
28:31 – of mine.
28:31 – We’d known each other for a long time.
28:32 – We’re still good friends but life circumstances
28:35 – made it to where I had to let him go.
28:36 – Which sock sock that and
28:38 – which really would thought was going to
28:39 – put us way behind.
28:40 – Luckily, I found another guy that was able to has had time
28:44 – Peter.
28:44 – He’s phenomenal, he’s doing great work with us.
28:46 – So the coding part while
28:48 – yes difficult.
28:50 – Actually, I’m probably on probably understating how
28:53 – difficult it actually is because I
28:55 – know what they’re doing, I’m a programmer myself and it
28:56 – is phenomenal work that they’re doing.
28:59 – I just happened to get lucky and find Really good help to
29:01 – make it a little less painful than it could be right.
29:04 – Now though the biggest issue the hardest thing for me on my
29:06 – plate right now is we’re trying to
29:08 – raise our next fund their next investment into the company.
29:12 – And so, going through the process of due diligence and
29:14 – contacting investor and trying to raise the next round.
29:16 – The money is a lot of work.
29:19 – It’s a lot of work, although it’s
29:20 – hard, you know, it’s just whatever you’re working on
29:22 – right now.
29:22 – It’s hard.
29:22 – It’s hard to stay, motivated hard to some days.
29:25 – It’s hard to find the right thing to
29:27 – work on which is a weird thing, right?
29:29 – There’s like I have this infinite It lists of things I
29:31 – should be working on and it’s
29:32 – almost like analysis paralysis.
29:35 – Like it’s just like, which things should I work on there,
29:37 – so many of them and it’s
29:38 – hard to pick.
29:39 – So exactly.
29:40 – It’s like with like real estate even like I had a
29:43 – conversation with my mom not too long ago.
29:46 – Asking her some advice would like me who’s like buying real
29:48 – estate and she’s
29:50 – like okay I have this option.
29:51 – I can do this often uses this ostrich like well they’re
29:54 – all good problems to
29:55 – have and no step is necessarily the wrong step because
30:00 – Still taking those steps forward.
30:02 – So don’t be just paralyzed and
30:05 – not do anything.
30:05 – Just move forward.
30:07 – They all have their Pros out there constantly, just go, you know,
30:11 – and I
30:11 – feel like one thing you mentioned right, that you spent nine months,
30:14 – researching, I feel like, too many people are just like, oh, I
30:18 – can just start a business.
30:19 – People want this, right?
30:20 – And then they start doing it and I
30:22 – mean, I’m that way, right?
30:24 – I have my most people are well, I’m like Oh, my
30:27 – clients need podcasting and
30:28 – build a studio for them and
30:30 – ever.
30:30 – Really, I mean I just now I’ve had a conversation with
30:33 – a few clients so I
30:33 – do know, there was a need for it.
30:35 – Yeah.
30:35 – But at the same time I’m like I think this will
30:38 – do well and I
30:39 – think what people don’t realize is like you can do that.
30:41 – But you also then need to
30:42 – sit down and my plan with the podcast is we get going
30:46 – and every person we
30:47 – have in here doing their podcast shows, I asked them.
30:51 – What do you mean differently?
30:53 – What what can we do to
30:54 – improve?
30:55 – What are you really looking for what services, you need and
30:59 – get that feedback?
31:00 – You can’t build a company.
31:02 – People don’t actually need what you
31:04 – are selling just because you think people need doesn’t mean they
31:06 – actually need it.
31:08 – I’ve seen that with clients of mine where, you know, there’s
31:11 – a company we were shooting for and the marketing company
31:14 – which was not you guys that they were using.
31:16 – You know, it’s a bigger company in town and I
31:19 – got there and they’re like, hey, we want to
31:20 – do shoot.
31:21 – We want all these young.
31:22 – People want sexy and cool and up being, I’m like, looking
31:26 – around, I’m like, everyone in your studio is like 55.
31:30 – Plus like, why are we doing this?
31:32 – Like and talking the business owner, you know, and a
31:35 – very Walking very thin line of not talking bad about that.
31:39 – Marketing companies are not here to
31:40 – do that but ask them as a marketing company.
31:43 – Been here to meet your clients.
31:45 – Know have they asked why they even come here?
31:49 – No.
31:49 – Well before you spend the money on a video with me.
31:53 – Can I do that?
31:54 – Yeah right to make sure that this is going to
31:56 – make sense for you because that
31:57 – right now it doesn’t make sense to me
31:59 – and I don’t want to you.
32:00 – I don’t want to
32:01 – take your money and give you something that is working to
32:02 – help ya.
32:03 – And we sat down with them the right.
32:04 – But we came here because my doctor told me I’m going
32:06 – to
32:06 – die.
32:07 – I don’t.
32:08 – Okay, well that’s a whole different marketing tactic, then young, sexy
32:11 – people, totally, right?
32:13 – And so, I think that’s really good that you did that,
32:15 – and that
32:16 – transformed what you did to the point
32:18 – where when you first told me about, I’m like, holy crap,
32:20 – this is a good idea.
32:21 – Like I see the value and
32:22 – then I’m dumb, you know?
32:25 – Now that’s funny because
32:26 – well, I’ll plug where I got the whole process from start
32:29 – up, ignition, start ignition.com we day one.
32:32 – When we started the company of the four co-founders went and
32:34 – attended startup ignition.
32:36 – It was my fourth.
32:37 – Earth time, I think I’d been a bunch of times longer
32:39 – story for another time but I
32:41 – really, really enjoyed it previously.
32:42 – And I was excited for the whole team to
32:43 – be on the bandwagon and
32:44 – one of the things that they teach about John Richards and Tyler
32:47 – Richards,
32:47 – teach about during the podcast, is that the process for doing startups?
32:51 – The traditional way is broken, right?
32:53 – Most people, like you said, the process is I have an idea.
32:56 – Okay.
32:57 – I’m gonna spend a lot of money going to
32:59 – build the thing that I want to
33:00 – build.
33:00 – Let’s say it’s a widget, you know, I’m going to
33:01 – build this thing.
33:02 – I’m going to finish the thing and then I’m going
33:04 – to
33:04 – take it to Trevin and I’m going to show it to
33:05 – him as a Trevin.
33:06 – Do you like it?
33:07 – Trying to say no break.
33:09 – Okay.
33:09 – What can I do better and he’s
33:10 – gonna give me feedback, and then I’m going to
33:11 – have to try to, like, retro fit this onto their exact.
33:14 – And then throw now.
33:15 – Do you like it may be okay, little more retro fit and
33:18 – maybe I figure it out eventually.
33:19 – Some people do, it’s not an impossible way to
33:21 – do it, but a lot of people go that route and
33:23 – end up with something that’s not workable.
33:25 – They should have started in done, it completely different, maybe they learned
33:28 – what the actual solution is, but they’ve
33:29 – already too far down.
33:30 – They’ve wasted million dollars and they
33:32 – can’t pivot into the right thing now where the correct way
33:36 – of doing a start-up.
33:36 – Up is I have an idea.
33:38 – Okay, I have an idea, I’m going to
33:40 – build a widget, well, before I
33:41 – build the widget I’m just going to
33:42 – draw it on a napkin.
33:44 – I’m gonna make it out of cardboard and I’m
33:46 – gonna go explain it to travel.
33:47 – I’m gonna say Trevin this isn’t it, obviously there’s
33:49 – a prototype, this is just a cardboard box, but
33:51 – imagine that this box does this this and this
33:54 – and this if it did those things would that be a value
33:57 – to you
33:58 – know not really.
33:58 – Oh well tell me more.
34:00 – Okay.
34:00 – So if I move this thing here you know I just rip
34:02 – the box and tweak it
34:03 – around a little bit now.
34:04 – Would you like it?
34:05 – Yeah, that’s a lot better.
34:07 – You know, you do that 20 times, the the kind of have
34:10 – to have a statistical Norm of answers, a sample size of one
34:12 – is not good enough, but
34:13 – if you do 20 interviews with people, now you’re getting some
34:15 – real good data.
34:16 – You can actually make decisions on those interviews.
34:18 – So getting the 20 interviews, hard getting the feedback sometimes harder harder
34:22 – because people
34:22 – tell you, your idea is done, which I’d much rather than
34:25 – tell me that, when I haven’t spent any money on it
34:26 – yet.
34:27 – Then after I spend a million dollars on it, they’re much
34:28 – more likely to
34:29 – give you that honest feedback to that’s
34:30 – another problem.
34:30 – Spending a million dollars up front.
34:32 – Somebody knows you spent a million dollars on a prototype.
34:34 – They’re gonna be like, yeah, it’s really nice.
34:36 – I I think you should do good things with that.
34:38 – When really in the back of their mind, the thing he wasted
34:41 – a million dollars, you know.
34:41 – And they’re not going to
34:42 – tell you that.
34:43 – Yeah, both Carver box, they will.
34:44 – Oh, don’t do that, bro.
34:45 – That’s terrible idea.
34:46 – Stop.
34:46 – Oh, okay, and then you can change.
34:48 – So the old boys, broken don’t build a thing.
34:51 – First and show it later.
34:52 – Start at the beginning.
34:53 – By showing your customers, your idea.
34:54 – You know, put it right out there.
34:56 – And if you’re afraid of people, stealing your idea, then your
34:59 – idea, probably.
35:00 – Isn’t good enough to
35:01 – start with, if anybody can run away with it.
35:03 – It you should do something else anyway.
35:05 – So, yeah, that process is really important, and I
35:08 – think everybody should do it.
35:09 – I love what your example was because
35:10 – like, when we had the agency that was kind of our Difference
35:11 – Maker to.
35:12 – It was like, I wanted to
35:13 – know the experience that customers were going to
35:15 – have because without it like you, you can’t tell the story
35:18 – of what the customer is going to
35:18 – have without actually, like knowing it firsthand.
35:21 – So making sure, you know what, your customers want, which is kinda
35:23 – what we’re
35:23 – doing now with record, you know, we’re we know the
35:25 – pain that clients are feeling, we know the pain that the attorneys
35:28 – are feeling, we feel like we can bring that together.
35:30 – Other and make it better.
35:31 – Yeah.
35:32 – And you guys have I mean, like, like I said, I know
35:34 – a little bit about that industry and
35:36 – hearing it, the solution.
35:37 – I’m like, this is so, smart wise is not exist, already.
35:41 – Yeah.
35:41 – You know, like you guys really are creating something that is going
35:45 – to transform
35:46 – that industry for the better and
35:48 – not just for the lawyers but
35:51 – also for the people hiring the lawyers and the were
35:55 – in the car accidents.
35:56 – You know it really is going to
35:57 – be like life-changing because knowledge People that would have had a hundred
36:01 – thousand dollar, settlement are getting half a million or
36:04 – a million instead and that’s good for those lawyers to.
36:07 – But more importantly, it’s good for those people whose lives got
36:11 – uprooted due to a slip
36:12 – and fall or work accident or a car accident, you know, because
36:16 – nobody’s planning
36:17 – on having an accident.
36:18 – No, nobody wants to.
36:20 – Yeah, I mean till your point, it’s an especially actually, let’s
36:23 – talk to the pain.
36:25 – The attorneys are feeling right now.
36:27 – Attorneys have a really hard time and Ali.
36:30 – What we’re talking about is what’s called pre litigation or
36:32 – pre-lit
36:33 – for anybody that’s not personal injury related.
36:35 – So pre-litigation means the time that you’re in the claims process
36:39 – with the insurance company, up until a lawsuit is filed.
36:42 – So most cases 95% plus and
36:47 – maybe even higher probably higher than that 99% of cases settle before
36:51 – they
36:51 – go to court and that’s called pre-litigation.
36:54 – And during the pre litigation process, it is a lot of the
36:56 – same types of issues over and
36:58 – over and over again.
37:00 – And it’s So one of the least favorite parts of attorneys
37:02 – job because there’s
37:02 – no I mean anybody can do that.
37:05 – You don’t necessarily have to have a law degree to
37:07 – handle a claim.
37:09 – You have to have your law degree to litigation.
37:10 – Can’t go to court without an attorney.
37:12 – You know, like you have to have these credentials at that point.
37:15 – And so that beginning, part that pre-litigation part often gets neglected inside
37:18 – of personal injury firms.
37:19 – Usually it’s left to a couple paralegals
37:21 – or case managers that legal assistance, whatever they’re titled in the
37:23 – office, you’re working in and they’re
37:25 – doing their best bless their hearts.
37:26 – They’re not degreed people usually there.
37:30 – Sometimes experienced in the field.
37:31 – Some of them have, I mean, people are career case managers, they’ll
37:35 – spend their entire career handling pre-litigation cases, which is great, but
37:40 – it’s
37:40 – not where the focus of the firm really is.
37:45 – But if you can do a better pre litigation process, which is
37:48 – essentially what we’re
37:49 – offering to people as a higher quality.
37:50 – Pre litigation process, a few things will happen for the attorney.
37:54 – You’ll get higher settlements up front, which is great because you
37:56 – actually don’t litigation is expensive and
37:59 – takes a lot of time.
38:00 – So you want to avoid it when you can.
38:02 – And the way you avoid that is by getting the right amount
38:05 – of settlement dollars out of the case in pre-litigation.
38:08 – So, if you can improve the quality, the case improve the quality
38:10 – of the settlements, then you can avoid having to go to litigation
38:12 – as often as you want.
38:13 – We’re also offering is as Lighter staff load, which and a
38:17 – higher quality, higher quantity of cases.
38:19 – So you can do more with less fewer assistants handling, more cases
38:24 – because the clients themselves
38:27 – are actually willing participants on the case and they’re
38:30 – totally underutilized.
38:32 – I’ve been in cases myself, I was actually in a car
38:33 – accident met, my wife was in a medical malpractice injury.
38:37 – A few months before that, and it’s an interesting thing.
38:40 – We actually had different attorneys for the two cases.
38:42 – The attorney I went with was really, really good at keeping in
38:44 – touch.
38:45 – With me and kept me updated all along all along the way.
38:48 – And her attorney it’s been a little harder to
38:49 – get Communications from not necessarily his fault, it’s just a lot
38:52 – of dead are kind of, because there’s
38:53 – not a lot happening on the case.
38:55 – But if she had a nap, she would feel still connected to
38:58 – him.
38:58 – She can log in and
38:58 – check status at any time.
39:00 – Be able to see what’s going on without bothering the attorney
39:02 – and
39:02 – potentially billing, and all those other things that come with it.
39:05 – So, we’re improving the clients relationship with the attorney.
39:08 – We’re allowing the client to
39:09 – do more inside of the case, which allows you to
39:11 – have fewer people inside, the firm that you gotta pay for.
39:13 – So we’re lowering in the cost of doing business and we’re
39:18 – increasing the quality of case, which increases the cost of the,
39:21 – the amount of settlement dollars that you get in pre-litigation, Ergo avoiding
39:25 – more costly litigation prices.
39:27 – I mean, it’s just kind of crazy.
39:28 – It’s like, I’m saying it at, because I
39:30 – came up with it, but it’s
39:31 – like, a no-brainer thing.
39:32 – Like it’s so weird to me,
39:33 – that it hasn’t exactly been created yet.
39:35 – Like it just has come together so well.
39:37 – So anyway, yeah, well, I mean, I already said that he really
39:39 – is crazy like, really?
39:40 – We met you told me about it.
39:42 – I’m like, I wish I had a lot of money to
39:45 – offer you to be a part of them and it’s
39:47 – great.
39:47 – As I know this is going to transform
39:49 – that industry and it’s an industry that needs to
39:51 – be transformed.
39:53 – Kind of like the medical field right where they’re just so
39:55 – far behind.
39:56 – Yeah that stuff.
39:57 – That is so common to
39:59 – all of us.
40:00 – A no-brainer.
40:01 – Well, of course there’s an app for that.
40:03 – Yeah, there is yeah.
40:04 – And we’re in that world.
40:05 – Now, that’s another one of the good points of this.
40:07 – Crux the time that we’re at right now, is there’s
40:10 – an app for everything.
40:11 – There’s not an app for your personal injury attorney like, why
40:13 – not, why can’t there be?
40:15 – And we think sunspots, oh yeah, it’s another one of those
40:17 – things especially post covid we actually expected even more.
40:19 – There’s like studies out that say we have a higher.
40:21 – Well and it’s obvious everybody.
40:23 – Nobody wants to touch anybody anymore, you know?
40:24 – Anytime we can avoid interacting with humans.
40:26 – We like that now apparently.
40:27 – So I’ve always liked that.
40:30 – I don’t like people.
40:31 – I pretend to be so sure of advice, right?
40:34 – That’s right.
40:34 – Not have to see people.
40:35 – And so many people are like that.
40:37 – And so here’s another way for you to
40:38 – not have to interact with people.
40:40 – It’s great.
40:40 – So, anyway, crazy time and so, you
40:43 – know, congrats only a pin that’s on the launching of the
40:47 – app.
40:47 – You know.
40:48 – I’m excited for it.
40:49 – It’s going to be huge.
40:51 – It’s going to transform the industry.
40:53 – Let’s talk about a I won’t talk about it.
40:54 – Yeah, let’s do it.
40:55 – Because AI is also another cool thing that were working on inside
40:59 – of our app because In
41:00 – the past three months.
41:01 – Everybody, if you’re involved in technology, your job has changed in
41:05 – the last three months.
41:06 – My developers, there’s times where you get stuck on code and
41:09 – you
41:09 – can take your little GitHub copilot.
41:12 – And ask a couple questions and it’ll
41:14 – spit out the correct code for you.
41:15 – I mean, we are in a totally different world than we were
41:17 – four months ago.
41:19 – How does that affect record?
41:20 – It’s actually pretty freaking awesome.
41:22 – So No matter what AI system we have that’s out there.
41:26 – There’s always got to
41:27 – be a layer of data collection.
41:29 – So without the data collection layer, which has been happening from the
41:32 – chat GPT level for the past.
41:34 – Since the internet was born, Chet ubd relies on all the data
41:37 – that we fed into the internet to
41:39 – create its language learning models.
41:41 – Well, with what we’re doing, personal injury cases, they’re still
41:44 – going to
41:44 – be somebody collecting data and we’re
41:46 – that person.
41:47 – So we’re going to be at the word, the bottom, you
41:48 – know, the client is the closest person to the data
41:50 – that is needed in order to
41:51 – settle a case.
41:52 – So, we’re at that collection point and
41:54 – also gives us some really cool opportunities like we’re embedding AI
41:57 – to
41:57 – where the clients have a button on the app that say what’s
42:00 – the status of my case.
42:01 – No longer do they have to go to the attorney?
42:03 – Yeah I knows all the facts of the case already because it’s
42:05 – built into the case.
42:06 – They know how the attorney handles their cases because we
42:08 – have a number of cases from the attorney and
42:10 – in a blip of a second.
42:12 – The AI generates.
42:13 – Oh, you’ve been to the chiropractor
42:15 – 15 times and now you’re ready to get an MRI this
42:18 – is because and it
42:19 – just breaks down the entire status of the case.
42:20 – So at any moment without even having to talk to your attorney,
42:23 – You
42:23 – can get an accurate analysis of where you’re at in your
42:25 – case because
42:26 – of a, I so it’s been a huge upgrade for what
42:28 – we
42:28 – were doing already.
42:29 – So, and you guys could probably leverage that as well, like, using
42:33 – AI to
42:33 – take all that data and
42:35 – then the lawyer knows based off of these circumstances.
42:39 – This is what that case it should be work which is huge
42:43 – too because
42:43 – then they can know whether or
42:45 – not it’s even worth their time to
42:46 – take it or if it’s something they should pass on to
42:49 – somebody
42:49 – else because it’s not the type of case that they normally
42:52 – take on.
42:52 – On right.
42:53 – Like so that’s pretty huge to
42:55 – likes.
42:55 – One of our first pivots was going to
42:57 – be an intake analysis tool that used predictive AI to
43:01 – say with this basic level of information.
43:03 – I can predict what the quality or amount
43:05 – of settlement.
43:06 – This case will have at the end of the case.
43:07 – Just based on bare minimum factors, we have pivoted off of that
43:11 – and we
43:11 – probably won’t include that level of detail yet because attorneys
43:15 – weren’t ready for that.
43:16 – We actually showed it to a couple attorneys.
43:17 – I drew it on that.
43:18 – I did actually did an Excel spreadsheet where I sit here, tell
43:21 – me these ten things and they’d
43:22 – answer these 10 things And I would spit out the number
43:24 – and the number woods
43:25 – and then I’d ask him, we’d actually use old cases.
43:27 – So they give me the data from an old case, they would
43:29 – know the settlement of that case.
43:30 – And I would see how close my predicted settlement amount was and
43:34 – I
43:34 – was always within range, but
43:35 – no attorneys wanted it because they
43:39 – the feedback was like, well, that’s cool, I guess but
43:43 – what would I do if your software is doing that?
43:46 – They basically felt like it was, I was coming for their job
43:48 – essentially.
43:48 – Like that’s what an attorney’s for and I
43:50 – get it right.
43:50 – Like if I’m predicting Settlements, then what are you have?
43:54 – An attorney for it.
43:55 – All and attorneys went about it, which was an interesting pivot, because
43:59 – it
43:59 – functionally worked.
44:01 – I could build it and they
44:02 – knew it worked.
44:03 – It was accurate enough to
44:04 – where I and I will only what I got better using Ai
44:06 – and
44:06 – other things I wanted to
44:07 – do.
44:08 – But had I not done those interviews out of build that software
44:11 – and
44:11 – then I were to try to sell an attorney and they would
44:12 – had those thoughts and I
44:13 – would waste all my time and energy
44:14 – because they wouldn’t actually bought it.
44:15 – So they hurdle is later on but you
44:18 – bring up a bigger point which is actually a second step of
44:20 – what we’re doing is actually Grand Master.
44:23 – In part 2, which will be some level of analysis for the
44:26 – attorneys right now.
44:27 – It’s just basic basic stuff you, here’s where my cases
44:29 – and we
44:30 – can, you think you’d want that information?
44:32 – Because then it allows you to
44:33 – say, no two cases that aren’t going to
44:35 – be the case is that you want to
44:37 – take on?
44:38 – Yeah, and it doesn’t take away your job and
44:40 – at some point, they’ll understand that right, where it’s
44:42 – like, this isn’t taken away from you, you still have
44:44 – to build the case.
44:45 – You still have to do all these things.
44:47 – This is letting you know within a few seconds of a phone
44:49 – call or them
44:50 – in putting their data into the app that Of you know, record
44:55 – that this case is a case that you want to
44:59 – take on or you.
45:00 – Ended up to this lawyer in your practice because he’s
45:02 – a newer one.
45:03 – Yes and he has a time for the smaller one.
45:06 – Yeah yeah.
45:06 – Yeah.
45:07 – I know there’s a lot of opportunities.
45:08 – Oh that’s awesome.
45:09 – Our main point right now before we
45:10 – get to that and we may never get to that.
45:12 – If we don’t have to, we’re pushing into existing case
45:16 – management software for the attorney.
45:17 – So file, Vine case, Pierre smoke ball.
45:20 – There’s a bunch of them out there.
45:21 – Our goal, our goal is to
45:23 – get the data from the client and
45:24 – then get into the case management software so that the attorneys can
45:27 – keep doing all the good things that they’re going to
45:29 – doing without having a call.
45:30 – And Talk to utik Lions as often.
45:32 – We still want to maintain relationships.
45:34 – There’s still a high level of personal touch that needs to
45:36 – go into every single client because that’s
45:38 – just how it works.
45:40 – We’re just hoping to
45:40 – make those times.
45:41 – They do get in contact with the attorney much higher quality than
45:45 – spending time saying well, how did the car get fixed?
45:48 – You know, like that stuff, that’s a quick answer and a
45:51 – text
45:51 – or whatever can be done.
45:52 – I want to know, like, how are you feeling like, what’s,
45:54 – what’s hurting?
45:55 – Well, how’s your relationship?
45:56 – You have any mental struggle, the mental health struggles, you know, that
45:58 – kind of thing.
45:59 – Yeah, a lot of the lawyers to Real relationship
46:02 – with their clients.
46:02 – That allow the clients to
46:04 – feel like the lawyer actually cares.
46:06 – Yeah.
46:06 – And a lot more quality time instead of just keeping time and
46:11 – also less time.
46:14 – If that client doesn’t want spent all this time.
46:16 – Yeah, at the Longleaf.
46:16 – Yeah, there’s gonna
46:17 – be some people that are just like, yeah.
46:19 – Oh, you don’t like from you never have sake.
46:20 – Why don’t we ever have to show up to the office?
46:22 – Yeah, tell you guys.
46:23 – What’s going on?
46:24 – I prefer to stay at home exact or
46:26 – do what I need to
46:26 – do, right?
46:27 – So like for me, it’d be awesome.
46:30 – I’m I get that communication and
46:33 – then when I do see them.
46:33 – Yeah, it’s more quality.
46:34 – Or how are the kids who are?
46:35 – This is form just conversational and
46:38 – like cool.
46:39 – Like we’re moving this progress until another problem, we found in
46:41 – your kind of highlighting it.
46:42 – What you just reminded me of via what you
46:45 – were saying.
46:47 – Law firms are open from 9:00 to
46:49 – 5:00.
46:51 – Very few are open outside of that time frame.
46:53 – Some of them have emergency lines.
46:55 – Guess what?
46:56 – Every clients doing from 9:00 to
46:57 – 5:00 to, they’re working as well.
46:59 – And so in the current system, you often cannot get in
47:02 – touch with your attorney or Legal Assistant
47:05 – because time just doesn’t allow it.
47:07 – But what we’re offering is an app that when they’re
47:09 – sitting on the couch or
47:10 – being ready to go to bed, they log in and
47:13 – said, a couple of things into the app and now
47:15 – the attorneys completely updated on what.
47:17 – On the case, if they want, they can send a message back
47:18 – or whatever.
47:19 – We actually don’t have two-way messaging built in because
47:21 – most firms use text, but it
47:24 – allows outside of normal office hours to
47:27 – for the client to work on the case.
47:29 – So another reason, which is crazy because
47:31 – like, I don’t want to
47:31 – take off work, but you’re busy.
47:33 – Well, we all have to do and I
47:34 – already missed out of work because
47:35 – of my car accident.
47:36 – Yeah, you know, the car accident had to go to the doctor’s
47:38 – appointment.
47:39 – I think it helps my case, then I’ll come to the
47:41 – office
47:41 – as much as I need to.
47:42 – Yeah, that’s right.
47:43 – So that helps at the yeah, but
47:45 – like no, it solves that problem.
47:47 – With like, you know, they’re working on 25, but our lives
47:51 – are most people’s lives.
47:53 – Already taking up through 9:00 to
47:54 – 5:00.
47:54 – They have the kids, they have the work and
47:57 – so, yeah, you guys are killing it with what you’ve created.
48:00 – Like, I said, I did, it’s a no-brainer.
48:02 – Can’t believe I didn’t think of it sooner, but it’s
48:03 – not a no brainer.
48:05 – It’s only a no-brainer when you hear, right?
48:08 – Nothing all that work to
48:09 – get it to the point where it was a no-brainer.
48:12 – Exactly.
48:12 – Right.
48:13 – Which I think going back to
48:14 – what we talked about earlier people just assume like, oh, That’s
48:17 – so easy.
48:18 – Like of course anyone who thought about that but
48:20 – no you had to Pivot.
48:21 – I think it was like seven ish seven total times the you
48:23 – guys pivoted the direction of the app, through nine months of conversation,
48:28 – to
48:28 – get it to the point where it is an absolute no-brainer.
48:31 – That somebody like me with a little bit of knowledge of the
48:34 – industry is like take my money, right?
48:37 – Like this makes sense you know, which is the Simplicity of the
48:40 – sign of perfection hopefully, so it’s
48:42 – so easy.
48:43 – It’s a no-brainer.
48:44 – We hope that it conveys that way.
48:46 – It seems too.
48:47 – People we show it to now attorneys
48:48 – not including Trevin say you know can I that was the different.
48:51 – That was when we knew we finally land on good idea was
48:54 – attorneys.
48:54 – I was interviewing finally started saying, is this available right now?
48:58 – Can I sign up today?
48:59 – Oh no.
49:00 – Sorry.
49:00 – This is just a prototype, I drew, you know, like this is
49:02 – not ready yet.
49:03 – It was a computer version prototype.
49:05 – But, but yeah.
49:07 – When we started hearing, can I buy it?
49:09 – Then we knew okay, we got something here.
49:11 – Let’s build this sucker and
49:12 – get it to Market.
49:13 – So cool, man.
49:15 – That’s awesome, man.
49:15 – It’s fun.
49:17 – So, kind of wrap this up, I guess would be, you know,
49:19 – three things that you could tell somebody out there that wants to
49:22 – build a business.
49:23 – Whether that’s using a i whether that’s
49:27 – a marketing, whether that’s a software development thing because you
49:29 – mean, you kind of done a lot.
49:31 – Right?
49:31 – What are three takeaways that you’ve learned through the whole thing
49:34 – that you can be like, you know what?
49:36 – And it’s trust yourself.
49:38 – Do the research means and stuff
49:40 – that we talked about.
49:40 – But what are the three things that you think you could give
49:44 – as advice three things?
49:46 – So I’ve said it a few times already there in this
49:49 – conversation, but people
49:50 – are the most important thing, even starting this startup my my 12
49:57 – years of Prior business relationships, are He absolutely essential to the success
50:04 – of this business and most of those people have nothing to
50:06 – do with personal injury.
50:08 – Most of my friends that I’ve made over the past 10
50:09 – years could care less about car accidents.
50:13 – But because they know me and trust me and like me and
50:15 – I’ve done good things with them in the past, they want
50:17 – me to
50:17 – win.
50:18 – And what happens there is, it’s not even just like a,
50:21 – like, an energy thing.
50:22 – Like there’s just good energy around it, but it’s
50:24 – because, you know, they know somebody or they
50:26 – want somebody else to participate.
50:28 – Are they so many the know, gets in a car accident?
50:29 – You got to talk to Kenny, you know, it’s this whole
50:32 – ecosystem of friends.
50:34 – Actually, we used to call him, or engage used to call them
50:36 – back in the day, with Chad, and
50:38 – then I loved it.
50:39 – I adopted it after that, it’s raving fans.
50:41 – You want raving fans on whatever you’re doing.
50:43 – So don’t work in the dark meaning, let your product shine,
50:47 – you know, from day one, if you’re building something, tell people.
50:50 – And if it’s good enough, that they’re going to
50:51 – steal it build something else trust a lot of people and, and
50:56 – give people reasons to trust you work hard to
50:58 – make sure that they know that you’re a good person.
51:00 – And a : the hard work and
51:01 – all those things.
51:02 – And then, so that’s two.
51:04 – I guess, right?
51:04 – Put number three, put in the time.
51:06 – It takes a lot of time.
51:08 – Actually, from the early, I for kids, you know, like our kids
51:14 – play hockey together.
51:17 – I have had since day one and it
51:19 – is not easy.
51:20 – A big effort on trying to
51:22 – keep my family as the first in priority and everything.
51:26 – And so while we’re talking about working insane hours and
51:29 – doing all these things, you know, that’s just what life demands
51:32 – I’ve had to put really good rail, guards up.
51:34 – That’s say, you know, when I’m home I you know,
51:37 – from the time I’m home to the time, everybody
51:39 – goes to bed, my phone automatically goes into home mode, it blocks
51:43 – all my tax, it automatically doesn’t let phone calls through unless
51:46 – it’s family.
51:47 – Because I know that if I think dings, I’m going to
51:49 – have my brain can’t handle it.
51:50 – So I oughta my use technology to my
51:52 – benefit so that I can be focused on them when I’m
51:54 – there.
51:55 – I also really try to
51:56 – help me do a 40-hour week.
51:57 – I’m somebody said, at some point, I don’t know who
52:01 – there’s probably a quote, but, you
52:02 – know, if you can’t get it done in 40 hours, then
52:03 – you’re doing something wrong like four hours, a lot of time
52:06 – to
52:06 – love.
52:06 – And if you’re not thinking around and
52:08 – wasting time during the day, then you’re going to
52:10 – be more time than 40, so use those 40 hours so that
52:14 – you to your
52:14 – maximum potential.
52:16 – So you Have to spend 60.
52:18 – And so that the times when you do have to spend 60,
52:20 – it’s a little easier for your spouse to
52:21 – say.
52:22 – It’s okay, you can go.
52:23 – Like I know this is different, you know, you’ve been home
52:25 – and you
52:25 – try to keep the 40 as it is, so keep Family First
52:30 – and it
52:30 – will help pay off in the long run.
52:32 – Awesome.
52:33 – Well, where can people personal?
52:34 – Injury lawyers out there.
52:36 – Get record, you know, that’s exactly where get record.com.
52:40 – So, get record.com.
52:41 – Come check it out.
52:42 – I’ll we’re doing a free beta right now.
52:44 – If anybody wants to look at it right now, I can get
52:46 – you on with Test out with a few clients, hopefully launching on
52:49 – May 3rd.
52:50 – There’s a, we’re going back and forth
52:51 – with apple right now to
52:52 – get approved.
52:53 – They take a lot of data privacy in mind, an apple.
52:55 – And so we’re making sure that they know that how
52:58 – secure we are right now, and
52:59 – hopefully, it should be done by made a third.
53:01 – So yeah, get record.com, awesome, and I’ll
53:04 – thank you for coming on.
53:05 – I was awesome at estudios, beautiful, I love it.
53:07 – Thank you more stuff to
53:10 – do it but it’s coming together looks good.
53:13 – So I didn’t do all the research, I should have you
53:15 – know I just kind of built it.
53:17 – but you’ve been doing it for 15 years, you been doing
53:18 – the research but
53:19 – for me to it was also like If I sit into the
53:25 – research, I’m not going to
53:26 – do this.
53:26 – Yeah, well for me, I had this idea five years ago with
53:30 – my clients and I’m
53:31 – like, Cool.
53:33 – Yeah, I’m gonna
53:33 – do that one day.
53:34 – Let me tell you the difference, so you’re
53:35 – not worried about this because what you’re
53:37 – doing, you this is a proven business model where people have
53:41 – made podcast Studios so you
53:42 – don’t have to do the same level of research, your play
53:44 – is going to
53:45 – be more of a marketing play.
53:46 – Like, is this the best 2D in town?
53:48 – Yes, this is the best podcasting studio in Las Vegas, right?
53:51 – And if people know that then they’re going to
53:52 – come because they know what podcasting studios are.
53:54 – So you didn’t have to go through the reason I’m.
53:55 – Yeah.
53:56 – Now your research like you said, is getting the feedback from people
53:58 – that use the space and
53:59 – make it exactly as its building it for the people.
54:02 – And already had I had clients in mind when I built it
54:04 – and I
54:04 – did do the research because we
54:05 – talked about building in their office for them, but
54:09 – then we’ll talking to people.
54:11 – I realized that some of those people are equal but I
54:13 – need that office space because my company
54:15 – is growing.
54:16 – All right then I have to train somebody how to
54:18 – do all this and I’m like, okay well I’ll just
54:20 – build a place.
54:21 – Yeah, it’s easier for you to
54:22 – come here and just do this to see if you’re free
54:24 – to bring people and way, less
54:26 – expensive.
54:26 – And so yeah.
54:28 – Cheering like a man.
54:29 – Appreciate it.
54:29 – Be killer.